Full name
Sheena Bulsara
Title
Senior Product designer
Location
London, UK
Biography
I’m Sheena, a designer driven by the challenge of bringing the ideas in my
imagination to life. I’m constantly exploring new ways to renew my creative
approach—discovering fresh concepts and unique forms wherever they hide.
Even in today’s hyper-digital culture, I believe there are still unexplored spaces
where innovation can emerge, especially when AI and new software intersect
with traditional jewellery-making techniques.
I hold a BA from the acclaimed Central Saint Martins, a foundation that shaped
My visual language and opened doors to work with a diverse range of clients
across the UK, Paris, China, and India.
I’m excited to share my passion for design thinking—along with a selection of
work that reflects my process, my conceptual approach, and the way I bring
ideas into tangible form.
Experience
Freelance Jewellery Design
Atelier VM
Developed unique jewellery that combines
poetry and art, to create a distinctive brand
identity.
Crafted exquisite handmade pieces using
sterling silver with gold vermeil 14/ 18ct gold,
ensuring high quality and elegance in every
piece.
Managed the entire creation process from
concept to final product.
Bench. Jeweller
Graff Diamonds
Resize and repair platinum rings.
Clean Colette stone settings and sprues, to
prepare for the stone setter department within
Graff workshop.
Laser solder repairs with precision, protecting
gemstones and diamonds from damage during
the soldering process.
Freelance CAD Designer
Kate Thornton
Technical, orthographic, and detailed CAD
drawings using Adobe Illustrator and
Photoshop, which facilitated clear
communication with the production team and
ensured accuracy in the design process.
Engaged in continuous learning of 3D CAD
software, including Rhino and Matrix, which
expanded my skill set and ultimately improved
the quality of our design output.
Conducted regular Zoom meetings with the
Director during the COVID-19 pandemic,
ensuring consistent communication and
alignment on project goals and design direction,
which helped keep the team focused and
productive during challenging times.
Jewellery Stylist/ Press Assistant
Annina Vogel
Collaborated with Condé Nast press teams to
secure features of Annina Vogel jewellery in
both UK and international Vogue magazines.
Communicated directly with high-profile clients,
including celebrities and royalty, delivering
personalized styling services that enhanced
customer satisfaction and loyalty, fostering
long-term relationships.
Crafted bespoke Made to Measure jewellery for
notable clients such as Kate Moss, Jude Law,
and David Beckham, which elevated the brand's
reputation for high-quality, luxurious
craftsmanship and exclusivity.
Freelance Jewellery Designer- Next
Long Island Accessories UK Supplier
Developed delivery timelines based on critical
path sheets, which ensured that all project
milestones were met effectively and helped
maintain on-time schedules.
Utilized advanced technical skills to work with
raw and sustainable materials, enhancing the
overall quality and appeal of the jewellery,
which made products more attractive to
customers.
Communicated daily with Far East factories via
email to monitor samples and production
progress, streamlining operations and allowing
for prompt issue resolution, which improved
workflow efficiency.
Crafted handmade samples in London
studio.
Freelance Full time Jewellery Designer
Nadia Minkoff Ltd
Sketch drawings for initial samples and
technical drawings for approved jewellery
collections for supply accounts, including
Jaeger, Hobbs, and Swarovski.
Created a new small e-commerce collection for
the Nadia Minkoff brand, leading to a 40%
increase in sales within the first six months,
which significantly boosted our online presence
and revenue.
Showcased collections at prestigious events
like London Fashion Week and New York
Fashion Week, enhancing brand visibility and
attracting new customers, which contributed to
a stronger market position.
Collaborated with fashion stylists and bloggers
to design jewellery that complemented
collections from Nico Didonna's RTW and
Liberty of London fabric necklaces, helping to
broaden the appeal and marketability of our
products.
Travelled to factories in Qingdao, China, and
Seoul, South Korea, is fostering relationships with
manufacturers.
Senior Designer
Paula Design Ltd
Paula Designs Supplier Accounts:
Design and make in-house fashion jewellery for:
UK- Accessorize, Monsoon, All Saints, Kurt
Geiger, and Swarovski,
US- Free People, White Stuff, and
Anthropologie
Paris - Maje, Zadig and Voltaire, Galarie
Lafayette, Bon Marche, Colette,Naf Naf and
Mims France.
Edtorial- Numero and Officiel magazine.
Travel to Far East factories.
Alongside supplier accounts also design and
make samples for:
Martine Wester brand: distributing products in
Debenhams, House of Fraser, and Buckingham
Palace store.
Design for Mary Portas (Olympic theme)
collection selling in House of Frasier
Education
Adobe Essentials Course
British Academy of Jewellery
Online short course, advanced orthographic drawing jewellery using Adobe Illustrator and Adobe Photoshop. (Certification)
Bachelor of Arts Degree
Central Saint Martins UAL
Art Foundation
Chelsea College of Art and Design
Pre Art Foundation mandatory before Bachelor of Arts Degree
Clients
Marks and Spencer Galarie Lafayette Paris Bon Marche Paris Zadig and Voltaire Paris Kurt Geiger Debenhams Jeagar Hobbs River Island Accessorize Monsoon Naf Naf Paris Mim France Swarovski Graff Diamond Kate Moss David Beckham
Skills
Adobe Suite, Hand make fashion Jewellery, Hand make Fine Jewellery, Lazer Solder, Fine Art Paint, Stainm Glass techniques, Fused Kiln Glass, Lamp Forming glass jewellery, Furniture construction, Working with wood and metals, Work with factories globally